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WORK Labs is an award-winning〔( CANNES UPDATE: BMW Films Continues to Roll ), at Adweek; by Mallorre Dill; published June 21, 2002; retrieved March 25, 2014〕 advertising agency located in Richmond, Virginia.〔 Osterman, Jim. “Work to Call on Clients.” Adweek. 9 March 1998: Vol. XIX No. 10. Print. 〕 == History == WORK Labs was founded by Cabell Harris in 1994 in Los Angeles, California as an advertising agency for other agencies.〔In 1995, WORK Labs relocated to Richmond, Virginia. 〔 Minsky, Laurence. The Get A Job Workshop. The Copy Workshop: 2013. Print.〕 The company's president and CEO is Cabell Harris. 〔〔 Rayner, Bob. “Foundation enlists Richmond firm to address Gettysburg.” 7 July 2002: D1-2. Richmond Times-Dispatch. Print.〕 WORK Labs handles creative projects as a subcontractor to a wide range of advertising agencies such as TBWA\Chiat\Day, the Martin Agency, Fallon McElligott, BBDO and Merkley Newman Harty.〔〔 〔 Through these agency relationships, WORK has done projects for name-brand clients such as The Hershey Company, Miller Lite , Exxon, British Petroleum, and Sears. 〔〔Rayner, Bob. “Work for Work's Sake.” Richmond Times-Dispatch. 27 December 2000: C5. Print.〕 〔 In 1999, WORK was selected to join Ogilvy & Mather's “Syndicate,” a network of seven creatively-focused partnerships across the USA.〔 Vagnoni, Anthony.”O&M's Syndicate seen as 'experiment.'” Advertising Age. 22 February 1999: 10. Print.〕 〔 Kim, Hank. “Ogilvy Forms Creative 'Syndicate.' 22 February 1999. Adweek. Web. 8 February 2014. 〕 In 2004, Cabell Harris launched WORK Brands, taking WORK-branded products to market.〔 Harris, Cabell. “Should We Be Flattered or Mad?” Ihaveanidea. 20 April 2012. Web. 8 February 2013. 〕 〔 〔 Vagnoni, Anthony. “From microbrews to books, shops eye offbeat offshoots.” Advertising Age. 16 March 1998: Section 1. Print. 〕 WORK branded products include WORK beer, books, tools, apparel, and office supplies. 〔〔 〔 〔 David, Amy. “Beer ad falls flat with local agency.” Richmond BizSense. 20 April 2012. Web. 8 February 2014. 〕〔 Shepard, Harvey. “WORK Beer.” 9 March 2011. Oh Beautiful Beer. Web. 8 February 2013. 〕 Within seven months of distribution, WORK Beer was named Main Street Beer Company's top-selling beer. 〔〔 〔 David, Amy. “Beer ad falls flat with local agency.” Richmond BizSense. 20 April 2012. Web. 8 February 2014. 〕 〔 In 2010, WORK Labs launched Labs Rats, an open-source collaborative for professionals across various disciplines to solve business challenges and contribute to creative projects.〔 Wiles, Rachel. “LabRats.” The Dieline: 14 October 20. Web. 8 February 2014.〕 〔 “WORK Labs brings a new twist to crowdsourcing with LAB RATS.” IHAVEANIDEA: 2010. Web. 8 February 2014. 〕 〔 Llovio, Louis. “Work Labs' new strategy for advertising.” Richmond Times-Dispatch: 5 January 2010. Web. 8 February 2014. 〕 In 2011, WORK was voted in the top 50 package designs of the year by (The Dieline ).〔 Spellman, Tiana. “The Dieline's Top 100 Package Designs of 2011” The Dieline: 2 January 2012. Web. 8 February 2014. 〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「WORK Labs」の詳細全文を読む スポンサード リンク
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